"Perhaps some BoP businesses should be built simply with the goal of increasing happiness"
— Bryan Farris, http://risingpyramid.org/2011/01/20/is-social-enterprise-listening-to-all-of-the-bop%E2%80%99s-needs/
Influencers
"Entrepreneurship comes out of nothing, so if we can force entrepreneurship down to the bottom of the pyramid, we can become a truly great nation."
— Shekhar Kapur - http://bit.ly/hdn2vV
"A basic starting point for successful product innovation for the BoP is to understand people’s needs and to interact with the material, economical and sociocultural world."
— Diehl, J.C. The first learning experiences of Design for the BoP. Designing for Emerging Markets: Design of Products and services. Faculty of Industrial Design Engineering. TUDelft
Book
Social Entrepreneurship: What Everyone Needs to Know
David Bornstein David Bornstein (Author) and Susan Davis (Author)
book
Socially Inclusive Business: Engaging the Poor through Market Initiatives in Iberoamerica (David Rockefeller Center Series on Latin American Studies)
Megared
